Why is an SEO Audit Important For Your Company?

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SEO
Vintage man performing an audit representing that a SEO audit is important for your company.

October 7, 2022

byAnkit Vora

Want your web pages to rank higher on Google? 

Or other search engines like Bing, Yandex, or DuckDuckGo?

You need to invest your time and efforts in search engine optimization.

Google and other search engines consider various ranking signals like mobile friendliness, accessibility, website speed, quality of content, user experience, and more to determine search engine rankings.

Your website can be really fast.

But what if it isn’t mobile-friendly?

Or what if it doesn’t offer a great user experience?

Even if you lack on one front, it can seriously impact your search engine rankings due to cutthroat competition.

To have better chances of ranking higher on search engines, it’s advisable to conduct a thorough SEO audit. 

It can help you discover potential problems with your website and understand what keywords you’re targeting and their performance. 

To help you better understand why an SEO audit is important, we’ve put together this blog post. Here, we’ll be covering the following:

  • What is an SEO audit?
  • Why is an SEO audit important for my company?

We’re so excited to share this with you.

Let’s dive in.

What is an SEO Audit?

An SEO audit is a thorough and detailed analysis of all the factors affecting your website’s visibility on search engines like Google, Bing, DuckDuckGo, and others. If your website isn’t optimized for SEO, then the chances of your web pages ranking higher for the desired keywords is less. An SEO audit expert will run detailed tests to understand how different elements affect your website’s search engine presence. 

An SEO audit involves:

  • Technical SEO

Crawling & Indexing 

  • Broken Links
  • XML Sitemap
  • Robots.txt file
  • URL Structure
  • Domain Registration
  • Blocking Factors

Usability 

  • Website Speed
  • Language
  • 404 Errors
  • Structured Data Markup

Mobile-Friendliness

  • Rendering
  • Mobile Speed
  • Mobile Viewport

Technologies

  • Encoding
  • Website Security – SSL Secure
  • Server Performance
  • On-Page SEO     

Keywords

  • Internal Links
  • Page Content

HTML Improvements

  • Meta-Description
  • Meta-Title
  • Title Tags
  • Alt-Text
  • Headings

Off-Page SEO

  • Social Media Engagement
  • Guest Posting
  • Local SEO
  • Backlinks

As we said, it’s a detailed analysis of different elements to help you understand where you currently stand regarding your SEO efforts, identify the problems that may cause poor rankings, and more. You need to focus on these problems and conduct a meeting with your SEO specialists to build a game plan to address and solve these issues.

That being said, let’s understand why an SEO audit is important for companies.

Why is an SEO Audit Important For My Company?

Here are three reasons why conducting an SEO audit is important:

  • Discover the areas you need to improve
  • Track your keyword rankings
  • Measure the impact of your improvements

Discover the Areas You Need to Improve

What if your website speed is insanely slow? 

Or what if you’re not targeting the right keywords?

Worse – what if your website’s user experience sucks?

The only way to understand what areas you’re struggling with is by conducting an SEO audit. To solve a problem, you need to first understand what the problem is. You won’t be able to solve it if you don’t know anything about the problem in the first place.

You can keep pouring money into content creation and distribution – but it may never rank if your website delivers a poor user experience or is not user-friendly.

You can have the best SEO specialists by your side.

But you need to ask them to conduct SEO audits regularly (at least once a year). Also, Google consistently updates its algorithm. Any of these algorithms can have a major impact on your rankings, so it’s really important to conduct an SEO audit to understand the impact of Google’s algorithm updates, which will also help you shield yourself against future ones.

Track Your Keyword Rankings

Last quarter, one of your articles may have ranked #20 for a specific keyword. Whereas, today, its ranking must have gone down to #50. If you don’t conduct an SEO audit, you’ll never know the position of your web pages on search engines for the desired keywords.

Want one of your product pages to rank at the top for a particular keyword? What if its ranking has gone down from #10 to #40 in the past year? If you don’t track, you’ll never know. That’s the reason it’s important to conduct a thorough SEO audit. 

And the same can be said if your rankings have improved. If your rankings have improved for a particular keyword, then you can implement the same strategy for other keywords as well. You’ll only know if you track your keyword rankings. 

Measure the Impact of Your Improvements

Conducting an SEO audit isn’t just a one-time thing. We’d advise you to conduct one at least once a year to understand the impact of your improvements. If you’re reading this article, chances are you may have never done an audit before. But if you’re planning to do one now, we’d advise you to do it regularly.

That’s the only way you’ll understand how well you’ve improved – when you compare the last audit’s results with the current one. 

Let’s say you found out in the last SEO audit that you had too many broken links. Having too many broken links is never good, and it’s always advisable to keep track of broken links.

Upon finding out about this problem, you may have built a game plan to fix these broken links. You need to track how fixing these links has improved your search engine rankings. You can only do it when you conduct an SEO audit again and compare this audit’s results with the last. 

We Can Help You Conduct a Detailed SEO Audit!

At redfox visual, we’ve been helping companies dive deep into their SEO performance by conducting thorough and detailed SEO audits. And we’d love nothing more than to do the same for you.

Want us to conduct an SEO audit for you?

Hire the #1 Boise digital marketing agency today.

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