You’ve launched your own business.
Or maybe you already have a local store in Boise and are looking forward to increasing your sales.
Maybe you own a brewery.
Or a pest control agency.
No matter the type of business you run, if you want to survive in today’s ever-competitive world, you need to take it online.
Let’s say you’ve recently launched your fast-food restaurant. Now, let’s check how many Boise-based fast-food restaurants we can find on Google.
Here are the results:
Let’s check the same for wineries.
These are local Boise-specific keywords.
Similarly, there are millions of businesses trying to target global keywords.
And the thing is – people spend 6 hours 53 minutes, on average, every single day using the internet.
Your customers are already online.
It doesn’t matter if you sell the best of the best; you need to put your brand in front of them. And in today’s digital world, the best way to do it is by marketing your brand online.
That’s what our “Digital Marketing Boise” guide is all about.
Throughout this guide, we’ll talk about:
- What is Digital Marketing?
- Why Should Boise-based Businesses Tap into the Power of Digital Marketing?
What is Digital Marketing?
Digital marketing is no single hack or strategy that you need to implement to take your business to heights. Instead, it’s a set of strategies that you need to systematically and smartly plan and implement to achieve your goals and hit your KPIs.
For example, if you want to increase your website traffic, there’s no single strategy or hack that’ll help you achieve your goal.
You can attract traffic from various sources like:
- Search Engines (Organic & Paid)
- Email Newsletters
- Social Media Platforms
- Offline Marketing
And many more!
If you want to attract organic traffic from search engines, you need to invest in SEO, content marketing, and more. If you want to attract paid traffic from search engines, you need to invest in paid ads, content, and more. And the same can be said for paid traffic from social media platforms.
To understand what works best for you and what doesn’t, it’s important to:
- Understand your goals.
- Divide them into objectives.
- Run different types of digital marketing campaigns to help you achieve these individual goals.
Some campaigns will work wonders for you, whereas some won’t.
To achieve the best possible results, conducting thorough market research, audience research, and competitive analysis is critical. And based on that, implement different strategies and observe results. Don’t put all your money into one strategy – instead, first, try to understand what works best for you and what doesn’t. And once you see a strategy delivering results, you can go ahead and increase your budget for that strategy.
Similarly, when you run digital marketing campaigns, if you want to hit your goals, it’s important to try, test, and optimize.
At redfox visual, we do it all the time.
And that’s how we help our clients achieve the best possible results.
That being said, let’s learn why Boise-based businesses should invest their top dollars in digital marketing.
Why Should Boise-based Businesses Invest in Digital Marketing?
If you are wondering why Boise-based businesses should invest in digital marketing – we have three big reasons for you:
- Your Customers are Online
- Your Competitors are Online
- It’s No Longer an Option
Your Customers are Online
If you run a restaurant business, it’s important to note that 90% of your potential diners will look up restaurant options online before they finalize a place. At the same time, 76% of consumers usually look up a company’s online presence prior to heading over to their physical location.
This means – not only will your customers explore their options online, but they’ll also thoroughly review your business before they head over to your physical location.
But wait! What if you don’t have a website?
What if you have no social media channels?
If you don’t have an online presence, you’ll be missing out on a majority of your customers.
And that’s not something you’d want, right?
Your customers are online – which is why it’s really important to make sure that you’re focusing on your Boise digital marketing efforts.
Your Competitors are Online
As we mentioned in the introduction section, your competitors are already laser-focused on their Digital Marketing efforts. They’re already investing thousands of dollars in paid ads, email marketing, SEO, content creation, and more.
Don’t miss out. Don’t let them stay one step ahead of you.
If you don’t market your brand online, you may face a hard time promoting your products or services.
If you want to stay one or multiple steps ahead of your competitors, we’d advise you to start learning more about digital marketing. And if you don’t really want to build an in-house marketing team, outsourcing your digital marketing operations to a reliable and results-driven digital marketing agency is beneficial.
Want to hire the best digital marketing agency in Boise? Don’t forget to read our pieces:
- How to Choose the Right SEO Company to Skyrocket Your Rankings in 2022
- How to Hire the Right Web Design Agency in Boise
- In-House vs. Digital Marketing Agencies in Boise – Which One is Best?
- How Will Our Experts at redfox visual Approach Your Boise Company’s Digital Marketing
It’s No Longer an Option
Online marketing is no longer an option. It’s a necessity.
Over five billion people have access to the internet. More than 4.65 billion actively use social media on a regular basis.
From grocery to food to everyday products to almost everything, people are ordering everything online. Online sales are rising. And if you don’t sell online or market your products/services, you may miss out on a huge chunk of your potential customers.
That’s the reason it’s important to invest in digital marketing.
Planning to kickstart or scale your digital marketing efforts yet don’t really know how to get started? Don’t really want to build an in-house marketing team from scratch?
Allow our strategic experts to help you out.
At redfox visual, we’ve been planning and implementing results-driven digital marketing campaigns for years. We have and are currently helping our clients achieve ground-breaking results.
Check out our portfolio HERE.
We’d love to help you out.
- Web Design & Development
- Animated Video Production
- Social Media Marketing
- Video Production & Marketing
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