Want to market your product the smart way? There’s no other content format better than video. People love watching videos. In fact, 84% of customers purchase a product only after watching its product video. At the same time, HubSpot reported that about 94% of people watch product videos to understand a product or brand better. …
“The play button is the most compelling call-to-action on the internet.” – Michael Litt Over a third of all online activity involves watching videos. As stated by Mention, video is the form of content that generates the highest engagement – which is the reason behind YouTube standing tall as the second most popular platform on …
4 Hot Video Marketing Trends Businesses Should Look Forward to in 2022 Read More »
These days, people spend more than 100 minutes every single day watching online videos. And by 2022, online videos have been predicted to make up more than about 82% of the overall consumer internet traffic. Nearly 86% of consumers have claimed that they want to see more video content from brands they love interacting with. …
5 Tools to Use For Visually Appealing Animated Marketing Videos Read More »
Consumers with a positive emotional association with a brand are: 8.4x more likely to trust that brand 6.6x more likely to forgive that brand’s mistake 7.1x more likely to buy more Research conducted by a group of scientists concludes that the human brain has been hotwired to feel first …
Here’s How You Can Skyrocket Your Conversion Rate with Emotional Video Marketing Read More »
There’s no brand out there that doesn’t want its content to go viral. All of us do. You can literally be uploading dozens of videos each week yet face a hard time engaging your audience. On the other hand, you can roll out just a single video each month and generate hundreds of leads right …
5 Viral Video Marketing Examples That’ll Sweep You Off Your Feet Read More »
Video marketing helps boost conversion rates, brings a great return on investment, brings an edge to your email campaigns, brings credibility and trust to your work, and encourages social shares. About 60% of businesses utilize video as a marketing tool. Nearly 51% of marketers have claimed video marketing to have delivered them the highest ROI. …
5 Reasons You Need to Tap into the Power of Video Marketing Read More »
Video marketing is continuing to grow in popularity and importance. Today, video is the preferred way people choose to consume content. 72% of people prefer video over text when learning about a new service or product. Not only that, but video resonates better. Viewers are 95% more likely to remember something after watching a video, compared to …
As the client: Do you retain complete creative control? Do you call all the shots (literally)? Are you the boss? You are paying for the video right? As the production company: Do you give creative control to the client? They are paying you, of course, so they’re the boss right? Do you retain creative control? …
Welcome Home – An Apple Film by Spike Jonze You’ve likely seen the new video Apple released for the launch of their new product; the “HomePod”. It’s really a short film in all aspects of the term. The story follows a young woman broodingly making her way home on the subway, through the rain, etc. …
Apple Uses a 4-Minute Film to Advertise its New Product Read More »
