Branding

Elephant in the circus representing addressing the elephant in the room: brand confusion.

Brand Confusion: Addressing the Elephant in the Room

Brand confusion is a BIG problem.  Even though consumers have access to wealth of information, they confuse one brand for another. Some confuse Delta Faucets for Delta Airlines.  Some Dove Beauty for Dove Chocolate.  There’s another – Domino Sugar for Domino’s Pizza. You may think – “What’s this guy saying? Does that even happen?” Trust …

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