The numbers are out. An average person spends about 2 hours 27 minutes each day using social media platforms like Facebook, Instagram, Snapchat, Twitter, and gazillions more.
When compared with Q2 2021, the social media consumption number has risen by 2.1%. And believe it or not, in the next few years, this number has been predicted to grow at an exponential rate.
Over 4.55 billion people are unique active social media users. That’s 57.6% of the overall global population.
In today’s technologically-advanced era, we don’t use social media platforms or browse the internet just for the sake of it. The truth is – we live online. We have handcrafted our online presence and communicate with our friends, family members, and even strangers via platforms like Facebook, Twitter, WhatsApp, etc.
With gazillions of people leading their lives on these platforms, it makes sense for businesses to interact with their target audience across social media channels. But, if they are doing it, they need to do it right.
Most business owners are under the impression that social media marketing is nothing but a piece of cake. That’s the reason they end up asking one of their staff members or employees with little-to-no experience to handle their social media accounts.
And the end result – they fail to build a solid social media presence. At last, they claim social media marketing to be a worthless digital marketing strategy.
But the thing is – social media marketing is a strategic approach. From building a results-driven social media marketing plan to rolling out high-quality content pieces to measuring the relevant metrics, it’s critical to think of social media marketing as a step-by-step strategic strategy.
And that’s what a conversion-focused social media marketing agency can help you with. This blog post lists down the four major reasons businesses should hire a veteran social media marketing agency to help them conquer their marketing goals.
Without further ado, let’s dive straight into it.
4 Reasons You Should Hire a Results-Driven
Social Media Marketing Agency
Following are the points we’ll be discussing throughout the blog post:
- Allows You to Tap into a Team of Social Media Experts
- Agencies Have Proven Best Practices Under their Belt
- Helps You Get Access to the Right Set of Tools
- Helps You Save Time
Let’s touch down on each of these reasons one at a time.
Allows You to Tap into a Team of Social Media Marketing Experts
Let’s assume you’re in charge of a Boise-based pest control business. Pest control agencies usually include people with these job titles:
- Bed Bug Exterminator
- Pest Controller
- Pest Controller Assistant
- Pest Technician
- Spray Worker
And unless you are a part of a million-dollar pest control agency, you may not have an in-house marketing department with dedicated social media professionals by your side.
Now, if you ask your staff members with job titles ‘pest controller’ or ‘bed bug exterminator’ to handle the agency’s social media handles, they may not mind doing it. But – it’s important to note that they are not dedicated social media professionals – familiar with the ins and outs of various platforms. They’re the pest control experts.
Asking them to handle your social media handles will not only eat their time but sometimes when they get too wrapped up in their pest control activities, they may not be consistent with their social media marketing efforts.
The same is applicable for businesses across all industries.
By reaching out to social media marketing agencies, you’ll be tapping into their highly-experienced social media marketing experts – who know the ins and outs of the platform, are familiar with the latest trends, and know how to get the job done. Social media marketing isn’t a one-man job. It requires a team full of dedicated professionals, which include:
- Social media manager
- Paid Social Manager
- Graphic Designer
- And more!
Agencies Have Proven Best Practices Under their Belt
Social media platforms are constantly evolving. The brains behind these platforms keep changing their algorithms for a better user experience. Also, these days, we live in a world where people are more concerned about their online privacy than they were ever before. And the big giants like Apple and Google are addressing these concerns and helping people protect their online privacy with their Mail Privacy Protection, 3rd Party cookie phaseout, and various other initiatives.
These initiatives are directly or indirectly impacting the way businesses conduct their operations on social media platforms. Social media agencies not only keep themselves updated with these trends but also have proven strategies in place.
Also, if there are any major updates or changes, they can modify these strategies or keep themselves prepared for the big change. Agencies know how to help businesses get a bang for their top dollars.
Helps You Get Access to the Right Set of Tools
The best part about hiring social media marketing agencies? You get access to all the tools they have in place to help you with your social media marketing journey. If you choose to build an in-house social media marketing team or just ask your employees to handle your social media profiles, you may have to invest your top dollars in these tools.
Some of our favorite social media marketing tools include:
- Sprout Social
- Agora Pulse
- And many more!
Let’s hop onto Buffer’s website and look at their pricing model.
We’ve tried the Free plan – honestly, we believe it’s worthless. And if you go with the $5 monthly plan – it’d cost you $60 per social media channel. That’s $240 for four social media channels each year.
And Buffer isn’t the only tool you’ll need. You’ll eventually need to purchase a Shutterstock and Canva premium subscription. Similarly, there are dozens of tools you’ll have to spend your money on. At the same time, you’ll need to set everything up and build a process to follow. And that’s the hardest part.
Upon hiring a social media marketing agency, you won’t have to go through any of that. Social media marketing agencies have dedicated tools and processes in place to help you with your efforts.
Helps You Save Time
Lastly, imagine the time you’ll be saving. By asking your employees to handle your social media profiles, you’ll be asking them to spend their office hours focusing on social media management.
Firstly, it’s important to note that they’re not the experts at doing so. They’ll probably spend countless hours initially learning how to manage a business’s social media handles. Also, they’ll be investing their time interacting with your audience, crafting high-quality content, conducting market research, and more.
Imagine the hours they’d have to invest in social media management. By hiring a social media marketing agency, you can easily help them save their valuable time and make sure that they are able to focus on growth-related activities.
Tap into the Power of Social with redfox visual!
In today’s competitive landscape, if you want to break through the noise and leg up on the competition, you need to hire a reliable social media marketing agency that can actually deliver results.
At redfox visual, we help businesses strategically tap into the power of social, helping them not only build a solid social media presence but also conquer their marketing and business goals. From managing your social media accounts to conducting thorough market research to running strategic social ad campaigns, we’ll help you thrive and position yourself as a credible and trustworthy brand.
Let us help you out.
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