“The play button is the most compelling
call-to-action on the internet.”
– Michael Litt
Over a third of all online activity involves watching videos. As stated by Mention, video is the form of content that generates the highest engagement – which is the reason behind YouTube standing tall as the second most popular platform on the internet.
According to Unbounce, including a video on a business’ website landing page can skyrocket their conversion rate by a staggering 80%. With video turning out to be a versatile engagement tool, over 92% of marketers that are using video marketing have reported it to be an essential part of their marketing strategy.
That being said, it’s important to note that the world of digital marketing is ever-changing. A few years back vertical video wasn’t as much of a popular trend as it is today. These days, vertical videos are helping marketers and businesses exponentially increase their engagement and catch their audience’s attention. And if you’re not incorporating them into your video marketing strategy, you’re missing out.
In today’s ever-changing digital world, it’s a must to keep yourself updated with the latest trends. And if you want to ace your video marketing efforts, let us help you out.
We’ve put together the four hottest video marketing strategies that businesses should look forward to in 2022.
Let’s dive straight into them.
4 Video Marketing Trends Businesses
Should Look Forward to in 2022
Here’s the list of the four video marketing trends you need to capitalize on:
- The Ever-Growing Popularity of Live Videos
- Focus on Vertical Videos
- Are Your Videos Searchable?
- The Rise of Personalized Videos
The Ever-Growing Popularity of Live Videos
These days, if there’s one thing consumers are looking for in brands – that’s authenticity. Focusing on your brand authenticity will help you build long-lasting relationships and stronger connections. Genuine messages, as well as ideas, resonate with people – which will help you build an emotional connection with them.
Live videos are perfect for audiences that demand authenticity. Usually, a video goes through several stages before it’s posted. This involves:
And even if you produce and roll out the best video in the world, it’ll not feel as authentic as a live video would. Live videos can help brands showcase the factor of authenticity. Over 35% of marketers use live videos as part of their video marketing efforts. Livestream once reported that over 82% of people would prefer a live video over social media posts.
The ever-growing popularity of live videos and their ability to catch people’s attention is the reason why live-streaming platforms like Twitch garner billions of views.
According to a report, people watch live videos 3x longer than pre-recorded ones. At the same time, live content generates six times more interactions. Live videos can help you:
- Increase brand awareness
- Help brands connect with their audience
- Boost engagement
- Help brands showcase the factor of authenticity
- Allow brands to share their stories
While it’s not a new trend, we’ll witness live videos rise to their peak in 2022. That’s the reason we’d advise you to tap into live videos.
Focus on Vertical Videos
Upon comparing vertical videos with horizontal ones, you’ll find out that the engagement rate is 4x on Facebook and 2.5x on Twitter.
According to Jon Steinberg, “Rotating your device to watch a video is completely stupid. If a video is vertical and even slightly compelling, you are going to keep watching it. It intuitively makes sense.”
Smartphones are meant to be held vertically. In fact, we use our phones vertically about 94% of the time. That’s the reason why vertical video platforms like TikTok, Instagram (Instagram Reels), YouTube (YouTube Shorts) have impressive engagement rates.
Vertical videos can help you:
- Engage mobile users – mobile phones are meant to be used vertically, duh.
- Build a rock-solid online presence
- Boost your engagement rate
- Increase brand awareness
- Expand your reach
Social media platforms are embracing vertical videos and even the big brands like Mercedes Benz, Adidas and many more are using vertical videos to promote their products.
Are Your Videos Searchable?
Videos are 53x more likely to generate Google’s first-page rankings than traditional SEO practices. Dozens, if not hundreds or thousands of your competitors, are already rolling out blog posts trying to gain that #1 position on Google for relevant keywords.
If you really want to rank at the top for high-difficulty keywords, you need to build and incorporate a strategic SEO plan. And while we’d strongly advise you to focus on your blog publishing efforts, it’s equally important to ensure that your videos are search engine friendly.
Not many of your competitors may be publishing high-quality videos. Most of them are under the impression that video marketing is too costly and will require them to put in too much effort. However, it’s important to note that you don’t always need to publish high-budget, strategically planned videos. All you need is to set up a camera, hit the record button, and share your valuable insights on different topics.
And if you’re producing videos and publishing them on YouTube, make sure that they are search engine friendly. Since not many of your competitors are doing it, you’ll hold a much better chance of appearing at the top of search engine rankings in the “Videos” section for relevant keywords.
With Google prioritizing video over other content formats, it makes sense to focus on your video marketing efforts and at the same time make sure that they are search engine friendly.
81% of people want brands to get to know them and approach them in a personalized manner. And while thousands of brands are engaging their audience and closing high-ticket deals via personalized email marketing, imagine what rolling out personalized video marketing would do for you.
Consumers who receive personalized videos are 62% more likely to spend more time on the campaign’s landing page. The reason why personalized videos work so well is that rolling out videos with your audience’s names or pictures on them helps them feel special.
By sending personalized videos, you’ll be making them feel like a celebrity. In fact, you’ll be showing them how important they are to your business by shining a spotlight on them.
Here’s what a personalized video looks like:
Prepare Your Business for the Video Revolution!
Most marketers claim video marketing is at its peak. But just like Bitcoin or Ethereum, video marketing keeps setting new all-time highs (popularity).
Video marketing is here to stay. The only thing that’ll keep changing is the way people watch videos. From horizontal videos to vertical ones to futuristic video trends, you should keep yourself updated with the latest video marketing trends to achieve the best possible results.
And if you’re a part of an Idaho-based business looking forward to engaging their audience with high-quality videos, redfox visual is the place to be. We’re a veteran video production and marketing agency that’ll help you hit your KPIs and achieve your goals strategically.
Let us help you out.
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