“People ignore design that ignores people.”
– Frank Chimero
Did you know that of all the businesses that fail, 70% are forced to shut down their operations due to lousy website usability?
Your website is your business’s digital front desk in today’s digital world. It’s more important than your physical one!
We’d go as far as saying your website is your 24/7 salesman.
And it doesn’t matter which digital marketing strategies you’re investing your top dollars in or the platforms you’re targeting. Every target audience member who interacts with your business across different platforms will head over to your website.
This means if you are running Facebook ad campaigns, every single person who clicks through the ad will probably be redirected to your website unless you want to redirect them somewhere else.
Additionally, if you invest your top dollars in SEO, then every person who finds you on Google or other search engines will land on your website.
With your website being at the center of all your digital marketing and advertising efforts, it’s critical to ensure that you are delivering a rock-solid user experience.
Let’s Consider a Scenario:
Let’s say you’re investing $5,000 each month in paid advertising and have nailed the formula to craft and run highly conversion-focused Facebook and Google Ads.
And while you have a world full of your prospects and customers clicking through these ads, the problem you’re noticing is that you have a really poor conversion rate.
Maybe you don’t have any conversions taking place on your website at all!
So, what’s the problem?
Despite thousands of your prospects and past customers landing on your website, why is nobody purchasing your product(s) or scheduling a call with you?
The problem is most likely poor user experience.
Maybe your website is just too slow.
Or what if it’s just too complex for your website visitors to understand?
Maybe it’s too cluttered.
Whatever the reason is – if you have a world full of your website visitors bouncing without taking the desired action, you need to focus on your website’s user experience.
Every dollar you spend on UX will yield a return of anywhere between $2 and $100. At the same time, here are some other stats to put in front of you the importance of User Experience:
- The ROI on UX investments is about 9,900%.
- Delivering a good user experience can boost your website conversion rate by 200%.
- Having a lousy design means – over 90% of your users will bounce off without taking any action.
- Focusing on your website’s user experience can increase your KPIs by about 80%.
Focusing on your website’s user experience is crucial. And to help you achieve the best possible results, we’ve put together three simple yet effective hacks that’ll help you improve your website’s user experience in 2022.
Let’s have a look.
3 Simple Yet Proven Hacks to Improve Your
Website’s User Experience in 2022
Following are the three hacks we’re talking about:
- Optimize Your Website’s Speed
- Focus on Having an Easy & Well-Structured Navigation
- Ensure Mobile-Friendliness
Optimize Your Website Speed
Did you know that only 15% of websites operate at an acceptable page speed? If your website takes more than five seconds to load, you’ll see 37% of your visitors bouncing off (and not coming back!).
At the same time, 70% of customers have reported that website loading speed has a gigantic-sized impact on their purchasing decisions.
Even a single-second delay can drop your conversion rate by 7%.
As we mentioned before, your website is the digital front desk of your business.
Imagine your physical front desk receptionist taking five seconds to answer a simple question. Similarly, it’s essential to ensure that you’re not making your visitors wait.
We did the same for one of the client’s websites that we designed and developed.
- Website URL – https://www.amalgamatedsugar.com/
2. Website URL – https://www.shadeworks.com/
To optimize your website speed, the following are the tips you should consider:
- Use TinyPNG to optimize your images
- Clean your media library
- Clean your database
- Compress videos
- Enable browser caching
- Minimize HTTP requests
- Use a content delivery network
- Upgrade your web hosting package
We’ll soon roll out an article where we’ll discuss these tips in detail to help you understand how you can practically improve your website loading speed.
Focus on Having an Easy & Well-Structured Navigation
Over 94% of consumers have reported that websites should be easy to navigate.
Let’s say you offer online coaching services like:
- Executive coaching
- Career coaching
- Personal life coaching
- Relationship coaching
- And more!
Again – let’s assume that your website design is stunning with mind-blowing visuals in place.
When a visitor lands on your website’s homepage, falls in love with the design, and wants to explore your individual services further, they will look for a navigation bar that’ll take them to the different sections of your website.
But wait – what if the website navigation bar is just too complicated to understand?
Or what if one doesn’t exist at all?
Let’s assume that they don’t visit your services page and would like to contact you directly. They may search for a “Contact Us” form or phone number.
Again – what if there isn’t one?
If that’s the case, you’ll have lost a potential customer.
And there’s nothing more disheartening than that.
Here’s what our website navigation looks like:
We have the following sections:
- Our Work
- Web Design
- Animated Video
- Social Media Marketing
- And lastly our phone number.
As simple as that.
In this example, if you want to navigate to our SEO page, you can hover over Services and tap on SEO.
Want our world-class experts to help you build a solid presence on social media? Just hover over Services and select “Social Media Marketing.”
We’ve made our website extremely simple for our website visitors to understand. And that’s what we’ll do for you.
Data fetched from Datareportal’s 2022 Digital Report indicates that:
- 5.31 billion people are unique mobile phone users
- Over 4.95 billion people have access to the internet
About 54.4% of the overall website traffic is generated from mobile phones. This data means that more than half of your website visitors use their smartphones to access your website. And if your website is not mobile-friendly, it’ll result in a poor user experience.
Here’s a side-by-side comparison of a mobile-friendly and non-mobile-friendly website:
If your website is not mobile-friendly, your website was only meant to be loaded on a desktop. And when smartphone users access a website that was meant to be experienced on desktop, it’ll result in a disappointing user experience.
Hence, businesses need to ensure mobile-friendliness.
One of our highest priorities with every website built is mobile-friendliness
At the same time, Google considers mobile-friendliness one of the necessary ranking signals. If your website is not mobile-friendly, then it’ll have an impact on your search engine rankings.
If you are unsure whether your website is mobile-friendly or not, you can test it out using this free tool:
Delivering a positive user experience is crucial in today’s fiercely competitive world. And not many businesses are good at what they’re doing.
But we know what matters and what doesn’t.
We’ve been helping businesses deliver a thrilling user experience for more than ten years.
Allow us to improve your website’s user experience.