3 Non-Profit Website Design Tips to Seriously Consider in 2022

Website Design
nonprofit web design tips

June 23, 2022

byAnkit Vora

Data fetched from a report indicates that more than 1.9 billion websites exist online. And by the time you’re done reading this article, a few thousand or million might be launched.

And if you run a non-profit and would love to convince your audience to support your cause, it’s important to make sure that you’re giving them a space where they can read more about your mission and vision.

After all, if someone’s donating their hard-earned money to your cause, they want to know more about your business. And in today’s digital world, your non-profit’s website acts as your audience’s primary source of information.

Think of it as the virtual front desk of your business. And if you’re looking forward to getting your website up and running, we’d advise you to make sure that you are doing it right. Just like any business needs to have a user and mobile-friendly website, the same applies to your non-profit.

Throughout this blog post, we’ll be putting together the three web design tips non-profits in Boise should seriously consider in 2022.

Let’s have a look.

3 Website Design Tips Non-Profits in Boise Should Consider to Put Their Best Foot Forward in 2022

Following are the non-profit web design tips to consider in 2022:

  • Deliver a great user experience
  • Make sure your website is both donor & volunteer-friendly
  • Ensure a mobile-responsive website

Deliver a Great User Experience

88.5% of website designers have reported that slow website loading speed is one of the top reasons visitors bounce off. While website loading speed is just one of the factors that contribute to delivering a good user experience, other factors include having a navigation bar, ensuring that the website is uncluttered, making it easy for your website visitors to hop onto different sections of your website without facing any complications and more.

A few tips for delivering a great user experience are:

  • Optimize your website loading speed
  • Use white spaces
  • Use hyperlink differentiation
  • Strategically implement call-to-actions where needed
  • Optimize images
  • Catch your 404s
  • Ensure mobile responsiveness
  • Segment critical information with bullet points

Consumers are willing to pay more for a great user experience these days. And suppose you want to make a good impression in front of your potential or existing donors and volunteers – and get as many people to support your cause as possible. In that case, you need to focus on delivering a great user experience. 

To learn how to improve your website’s user experience, don’t forget to read our “3 Simple Hacks to Improve Your Website’s User Experience in 2022.”

Make Sure Your Website is Both Donor & Volunteer Friendly

As a non-profit organization, you most likely want as many donors to contribute to your cause as you possibly can. Attracting volunteers might also be a big priority. While designing your website, you need to make sure that you’re making it easy for both donors to donate their money easily and for volunteers to sign up. 

What if you want to donate $1,000 to a non-profit? What if you can’t find the “Donate Now” button? Or what if every single web page takes at least eight or nine seconds to load? Would you be tempted to leave?

We would.

And the same can be said for volunteers. 

You’re a volunteer that lives in Boise. 

You’re excited to contribute to a social cause. 

You learn about a great non-profit.

You head over to their website.

But wait – it takes eight-nine seconds to load? Also, there’s no easy way to join the cause – maybe because of a lack of options in the navigation bar. You find a “Join as a Volunteer” option in the footer, redirecting you to a 404 error page.

So, while designing a non-profit website, it’s important to ensure that you keep both donors’ and volunteers’ journeys in mind. 

Ensure a Mobile-Responsive Website

Data fetched from DataReportal indicates that more than 5.3 million people are unique mobile phone users. In today’s mobile-first world, where people spend hours each day spending their mobile phones if you want to make a good impression in front of a huge chunk of your target audience, having a mobile-responsive website is super-important.

And the thing is – 80% of websites are not mobile-friendly. It’s a serious problem that businesses are ignoring. Google seriously considers whether a website is mobile responsive or not while determining search engine rankings. That’s because it affects the overall user experience.

Allow us to put in front of you a few of the benefits of a mobile-friendly website design for your non-profit:

  • It’s considered a positive ranking signal
  • It helps deliver a great user experience
  • It helps reduce the bounce off rate
  • It increases brand awareness
  • And more!

Let’s say a potential donor is looking forward to making a $5,000 donation. He visits your website via his mobile device and finds the interface cluttered and messy.

Here’s the difference:

Side-by-side comparison of desktop computer and smartphones showing how a website on a smartphone should be mobile friendly

In the site with the red x, if you look at it closely, you’ll see that the website that was meant for desktop is loading as-it-is on mobile phones. But you’ll notice the difference if you see the site with the green checkmark. This interface is built specifically for mobile phones and looks clean. 

Similarly, you should also build a mobile-responsive design for your nonprofit website.

There are gazillions of nonprofit web design tips you’ll come across. But these three are the top ones you should consider. Most businesses solely focus on the visual part. And while visual appeal is important, a good design is a product of both visual and functional design. A visually appealing yet poorly functional website will do you no good and vice-versa.

That’s why we’ve focused heavily on the functional aspect in this blog post.

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