10 of the Best FREE Marketing Courses You Can Enroll in Today

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Marketing Strategy
Man with college graduation cap and gown in black and white with vintage buildings, text, and maps in the background. Representing free marketing courses.

September 29, 2022

byRachel Macfarlane

To be successful in digital marketing, you need to have the right skills and knowledge. While there are many paid courses available, there are also many quality courses that you can complete for free. In this blog post, we will look at some of the best free digital marketing courses available online. 

Below, we’ve rounded up 10 of the best free marketing courses you can enroll in today. With these courses, you’ll learn everything from the basics of digital marketing to more advanced concepts like data analysis and creating successful campaigns. We will also discuss the benefits of taking these courses and how they can help you expand your knowledge and skills in digital marketing, so if you are looking for ways to improve your skills in this area, read on for some great suggestions!

10 of the Best FREE Marketing Courses You Can Enroll in Today

1. HubSpot Academy Inbound Marketing Certification 

With this certification from HubSpot Academy, you’ll learn how to attract visitors to your website and convert them into leads and customers. Create a marketing funnel for your business and develop a plan to turn cold leads into customers. 

Creator: Hubspot

Length: 5 Hours

Price: Free

Summary: Learn about inbound marketing techniques and understand the core tactics of inbound marketing.

What You’ll Learn:

  • Create content that educates and nurtures leads through their buyer’s journey
  • Offer relevant content and lead nurturing experiences to leads and customers
  • Optimize your marketing processes using automation strategies and AI tools

Why you should take this course:

This course is great if you want to dive deep into the strategy of inbound marketing. If you have yet to learn about marketing funnels and “the buyer’s journey,” this is a great place to start. An inbound marketing certification will help you develop an overall marketing strategy for converting leads into paying customers.  This is a beginner course, and we recommend this one to anyone just starting their business or career!

HubSpot Academy Inbound Marketing Certification

2. Beginner Google Analytics Course by Google Analytics Academy

Analytics Academy helps you learn about various Google analytics tools, including Google Analytics and Google Tag Manager, so you can understand and grow your business through robust data collection and analysis.

Creator: Google

Length: Self-paced

Price: Free

Summary: Learn the basic features of Google Analytics, including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.

What You’ll Learn:

  • How to create a Google Analytics account
  • How to navigate the Google Analytics interface, GA reports, dashboards, and  shortcuts
  • Implement tracking codes
  • Set up data filters 
  • How to analyze basic Audience, Acquisition, and Behavior reports and set up goals and campaign tracking

Why you should take this course:

Every website has a Google Analytics account. So if your company has a website, learning the ins and outs of Google Analytics is essential.  Google has a whole academy for its various platforms, so once you finish this course, you should continue with the advanced course and the other certifications for their various other platforms.  Google Analytics isn’t for the faint of heart, so if you are ready to dive into complicated data analytics this is the course for you!

Beginner Google Analytics Course

3. Free Facebook Ads Courses by Meta Blueprint 

Meta Blueprint has tons of free and paid courses you can take on Facebook Advertising and their various platforms in general. Keep in mind that with any advertising course by an online advertiser, they will often encourage you to spend more money on their platform, so be sure to be aware of this when taking the free course. That being said, it is best to learn Facebook Ads directly from its creator!

Creator: Meta

Length: 1.45 hours

Price: Free

Summary: Learn how to promote your business with Facebook ads. Explore available ad formats, and learn how to measure ad performance.

What You’ll Learn:

  • How to start advertising on Facebook
  • How to optimize your ad creative
  • Edit and improve your ads
  • Ad Objectives and Audiences
  • Set a budget for your ads

Why you should take this course:

Knowing how to navigate and optimize Facebook ads is a strong skill to have in the marketing world, and few know how to master it. Knowing the basics of Facebook ads can help you start to understand how to use Facebook as a prime source of revenue. Meta has lots of courses on this subject and provides loads of free information to learn how to master Facebook ads, and we highly recommend everyone take advantage of it. You can easily spend hours going through each and every course they have on their various platforms.

Free Facebook Ads Course

4. Strategic Social Media Marketing from Coursera

Didn’t go to college? Well, strap on your backpack because Boston University has a free 6-week course on Social Media Marketing. Get a college-level education without commitment.

Creator: Boston University

Length: 6 weeks

Price: Free

Summary: Learn how to drive social media engagement by linking strategy and tactics and measuring results.

What You’ll Learn:

  • How to develop a social media marketing strategy
  • How to develop and deliver content that engages consumers and is strategically integrated across platforms
  • How to measure the effectiveness of social efforts
  • How can social media be used to listen to consumers, monitor their behavior, and engage them in the co-creation of products and services
  • How to manage social media

Why you should take this course:

This course is evergreen. Social media is an ever-changing industry that requires constant learning; however, if you are looking for more information about the strategy of social media marketing to support your overall marketing efforts, this is the course for you. This course is for someone who is fully committed as it is a more long-term course. That being said, it is more impressive than some of these other free courses because of the time and energy it takes to complete.

Strategic Social Media Marketing 

5. On-Page and Technical SEO Course by SEM Rush

SEM Rush is one of the most powerful search engine optimization tools you can use to optimize your website’s SEO. However, it is a very robust platform, so you may need to dive into this course before you can truly use the platform to its truest potential.

Creator: SEM Rush

Length: 1 hour

Price: Free

Summary: Learn to improve and maintain your website’s health, as well as optimize your website’s content for both users and search engines with Semrush tools.

What You’ll Learn:

  • Keyword research
  • SEO competitive analysis
  • Technical SEO basics
  • On-page SEO basics

Why you should take this course:

If you are an SEO specialist or what to diversify your marketing knowledge into a different field, this course is for you. Even though this course is free, we recommend you have a subscription to SEM Rush to use your knowledge after the course. This course is a little bit more on the advanced side, and it would be easiest if you already had a basic understanding of what SEO is and how it is used. Search engine optimization is a very valuable skill in marketing, so it is a great skill to learn.

On-Page and Technical SEO Course

6.) Google Ads Search Certification

Few marketers know how to do Facebook Ads, and even fewer know how to navigate Google Ads. Since Google Ads is a combination of Facebook Ads and SEO, this course is great if you are getting into pay-per-click advertising or search engine optimization.  It is a great skill to couple with another skill that you already have. 

Creator: Google

Length: 1.5 hours

Price: Free

Summary: Build and optimize Google Search campaigns with smart bidding and audience solutions to boost campaign performance for specific marketing objectives. 

What You’ll Learn:

  • Take a marketing goal and turn it into a Google Ads 
  • How to align your digital marketing strategy with your budget
  • Plan how to increase leads, conversions, or website traffic with Google Ads

Why you should take this course:

Google Ads can be very valuable to your business if you know how to use them correctly. With the right strategy and budget, you can pay Google to show your website first when people are searching for similar businesses or products. However, Google Ads is a very robust platform, so We wouldn’t recommend diving into this course until you know the basics of digital marketing because, without a solid understanding of the topics at hand, it can get pretty confusing. 

Google Ads Search Certification

7.) Influencer Marketing 101 by Later Media

Do you have an influencer campaign coming up and are not really sure how to start? Later Media gives you a quick and dirty crash course on how you can create a killer influencer marketing campaign.

Creator: Later Media

Length: 30mins

Price: Free

Summary: Find the best influencers for your business and develop a complete influencer marketing campaign.

What You’ll Learn:

  • How to find the right influencers for your brand
  • How to reach out to influencers
  • Creating campaign briefs
  • Tracking your ROI for your campaign

Why you should take this course:

Many brands start an influencer campaign with little knowledge of how one is run. There is an entire strategy behind creating a campaign that is worth your time and investment. There also are ways to streamline the process of coordinating with various influencers. This course is great for beginners or social media marketers.

Influencer Marketing 101

8.) Digital Marketing Specialization from Coursera

Didn’t get a degree in marketing but now find yourself deep within the industry? This six-week digital marketing course can give you an in-depth understanding of digital marketing. This course is equivalent to a college class, so know that this course will take up a good amount of time. We would recommend this course out of all the other courses because it is a good place to start learning a little bit of everything.

Creator: University of Illinois

Length: 6 weeks

Price: Free

Summary: Learn how to drive customer behavior online with a six-course overview of the latest digital marketing skills taught by industry experts.

What You’ll Learn:

  • Data collection and analysis
  • Learn how to evaluate and use different web analytics tools
  • Understand different approaches to the consumer’s journey
  • Learn opportunities and challenges of new age media

Why you should take this course:

Not everyone should take this course because if you are already in digital marketing, chances are you know a good portion of this material. However, if you are new to the industry and find it hard to understand your co-workers or basic concepts, this course is for you. This course can put you on the same level as your peers as you get an in-depth understanding of digital marketing concepts and strategies.

Digital Marketing Specialization

9.) Email Marketing Course: Get Certified in Email Marketing by Hubspot

Email marketing can often seem inauthentic. With mass amounts of customers getting the same email, how can you make your marketing feel personal? Hubspot does a great job of helping you create emails that spark human connection and lead your customers to your website. Email marketing is about growing customer relationships, and this course teaches you how to do just that. 

Creator: Hubspot

Length: 3 hours

Price: Free

Summary: Learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

What You’ll Learn:

  • Learn and master the basics of email marketing
  • Learn how to navigate Hubspot’s email marketing tools
  • How to create and send meaningful emails 

Why you should take this course:

Email marketing is one of the most in-demand skills in email marketing and combines basic marketing strategies with an element of graphic design. Email marketing is great for companies who have ongoing events or an element of e-commerce. This will give you the basics of email marketing so that by the end, you can send out a monthly newsletter.  This is a beginner course, so if you are just starting out in your career, this is a great option!

Email Marketing Course: Get Certified in Email Marketing

10.) Doing More with Google Sheets from Coursera

This one might seem less marketing-focused, but we are in Google Sheets a lot for tracking ROI and sharing data with our team. Obviously, redfox is a Google Suite agency, so if Excel is more your jam, there are tons of free courses on that as well. We love Google Sheets because when there is a lot of data entry, it is helpful to have multiple people working on one document at the same time. The program is similar to Excel, but some of the formulas are slightly different.

Creator: Google

Length: 5 hours

Price: Free

Summary: Create sophisticated spreadsheets and learn how to analyze the data you collect.

What You’ll Learn:

  • Create sophisticated data spreadsheets
  • Data Analysis 
  • Data Reporting
  • Data Visualization

Why you should take this course:

Data is very important in marketing. For your clients and your boss, you need to be able to show the return on investment for the work you have done. This means reporting, analyzing, and organizing a lot of data. Being able to create spreadsheets quickly and effectively is a great skill to have if you are in any kind of business career that deals with data. We highly recommend getting a handle on data entry so you can explain the data you have collected.

Doing More with Google Sheets

These are just a few of the many great free marketing courses that are available online. With these courses, you can learn everything from the basics of digital marketing to more advanced concepts like data analysis and creating successful campaigns. So what are you waiting for? Get started learning today!

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